City of Newton issued the following announcement.
Newton Chamber of Commerce's Triple Threat Brand Method - 3 Part Workshop
Date:
October 6, 2021
Time:
8:00 AM - 9:00 AM
Location:
EJH Beard Administration Building
Address:
1302 1st Ave W
Newton, IA 50208
Link: Register Here
The Greater Newton Area Chamber of Commerce is hosting this three-part workshop with Keirstin Heitman. There is no cost for current chamber members to attend; non-members can register for all three workshops for $10. All businesses and organizations are invited to attend.
October Workshop
Join Keirstin Heitman, owner of Poppi Branding Co (formerly Panglossian), for the first in the 3-part workshop series The Triple-Threat Brand Method. Keirstin will speak on how building a brand that's smart, attractive, and full of heart can help your brand and business stand out. This first workshop will focus on how to uncover and use your stories and experiences in your brand. Participants will learn how to craft their "what we do" statement, identify and use their brand values to connect with their audience, and craft a mission that's made to share.
November Workshop
For part two of three in the Triple-Threat Brand Method: Build a Brand that's Smart, Attractive, and Full of Heart workshop series, Keirstin Heitman, owner of Poppi Branding Co (formerly Panglossian) dives into "smart". Building a smart brand is all about leveraging what makes your business and brand unique. Participants will come away from this workshop with a clearer understanding of what sets them apart from their competition and how to use their brand's personality to further differentiate themselves.
December Workshop
Join us for the final workshop in the Triple-Threat Brand Method: Build a Brand that's Smart, Attractive, and Full of Heart series. Keirstin Heitman, owner of Poppi Branding Co (formerly Panglossian) wraps up the series with this session on building an attractive brand. Now that you have an understanding of what your brand is about and how it's different, you can begin to create your brand identity. Come away from this session with clear next steps for designing your branding as well as an understanding of when is the right time to enlist the help of a branding designer and when the DIY route might make more sense.
Original source can be found here.
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